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Monday, February 4
| 10:30 AM |
Kids and Casual Gaming — The Real Deal
Sutton North 10:30 AM-11:15 AM Dr. Alison Bryant will present results from PlayScience's new Global Gaming Across Generations report, including exclusive data that will help you better understand the casual gaming habits of kids and families. Listen in as she reveals how much time kids spend playing casual games on each platform, how much kids and parents are willing to pay for games, and what their usage patterns, content preferences, and purchase drivers are. Speaking
Alison Bryant |
| 11:45 AM |
Game’s Anatomy — Deconstructing Success in Children’s Mobile Games
Sutton North 11:45 AM-12:30 PM With so many games available, how can you tell which ones kids will grok to? In this fascinating presentation, Dr. Carla Fisher will take a look at the market’s bestselling apps and digital games for children to ID what makes them great—be it game mechanics, marketing techniques, user analytics, interface design, or other innovative features. Be part of the process and you’ll take away a diagnostic tool kit you can use to evaluate your own project and third-party games. Speaking
Carla Fisher |
| 2:45 PM |
To Freemium or Not to Freemium
Sutton North 2:45 PM-3:30 PM In the broader app market, Freemium and in-app purchasing have emerged as the dominant business models. But parents don't really appreciate either approach and are tightening their purse strings accordingly. Also, the in-app purchase model has received a lot of regulatory scrutiny. So what's a kids app publisher to do? This group of experts will weigh the pros and cons of these dominant models and explore other moneymaking alternatives. Speaking
Linnette Attai 
Brian Marr 
Dan Silberberger 
Scott Traylor |