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  • Monday, February 4, 2013
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Monday, February 4


10:30 AM
Taking it to the Web
Sutton Center
10:30 AM-11:15 AM

As kids continue to do more and more of their content viewing online, there's finally a business model developing around the production of webisodes. In this panel you'll hear from a group of seasoned webisode producers about how they are bringing in dollars and, more importantly, eyeballs.

Speaking


Jill Golick
Screenwriter
Story2.OH

Alan Anderson
CEO
Fanlala

David Wiebe
President
Mattel Entertainment

Dave Schlafman
Director of Design Interactive Experiences
CloudKid

Darren Metzger
Director of Media Solutions
Outfit7

11:45 AM
Keeping Up With the Instagram Generation
Sutton Center
11:45 AM-12:30 PM

Tweens and teens are increasingly migrating from Facebook to photo-based Instagram to get their social networking kick, adding yet another layer of social media navigation for kid-focused marketers. This panel discussion featuring expert social engagers will assess the various platforms to determine which is the most effective right now for getting your message across to younger audiences.

Speaking


Maurice Wheeler
CEO
The Little Big Partnership

Jack Daley
VP, Consumer Marketing
Nickelodeon

Donna MacNeil
President
Youth Lab

Jesse Mclean
Creative Director
Glow Interactive

Kelly Deen
Director
Cartoon Network

2:45 PM
Taking Heritage Brands Online
Sutton Center
2:45 PM-3:30 PM

Kids expect their favorite stories to be on their favorite platforms. So what is the best strategy for bringing a classic property into the cross-media era? UK research and strategy company Dubit may have the answers in this exploration of how kids consume content and engage with their favorite brands across platforms. There’s plenty to benefit from in this one—the Dubit team plans to make recommendations for existing IPs, identify properties ripe for cross-media extension, assess consumer expectations, deliver a list of do’s and don’ts, and offer up metrics you can use in your digital business models.

Speaking


David Kleeman
SVP, Global Trends
American Center for Children and Media

Pete Robinson
Founder
Dubit