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Monday, February 4
| 10:30 AM |
Taking it to the Web
Sutton Center 10:30 AM-11:15 AM As kids continue to do more and more of their content viewing online, there's finally a business model developing around the production of webisodes. In this panel you'll hear from a group of seasoned webisode producers about how they are bringing in dollars and, more importantly, eyeballs. Speaking
Jill Golick 
Alan Anderson 
David Wiebe 
Dave Schlafman 
Darren Metzger |
| 11:45 AM |
Keeping Up With the Instagram Generation
Sutton Center 11:45 AM-12:30 PM Tweens and teens are increasingly migrating from Facebook to photo-based Instagram to get their social networking kick, adding yet another layer of social media navigation for kid-focused marketers. This panel discussion featuring expert social engagers will assess the various platforms to determine which is the most effective right now for getting your message across to younger audiences. Speaking
Maurice Wheeler 
Jack Daley 
Donna MacNeil 
Jesse Mclean 
Kelly Deen |
| 2:45 PM |
Taking Heritage Brands Online
Sutton Center 2:45 PM-3:30 PM Kids expect their favorite stories to be on their favorite platforms. So what is the best strategy for bringing a classic property into the cross-media era? UK research and strategy company Dubit may have the answers in this exploration of how kids consume content and engage with their favorite brands across platforms. There’s plenty to benefit from in this one—the Dubit team plans to make recommendations for existing IPs, identify properties ripe for cross-media extension, assess consumer expectations, deliver a list of do’s and don’ts, and offer up metrics you can use in your digital business models. Speaking
David Kleeman 
Pete Robinson |