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To Freemium or Not to Freemium
Monday, February 4, 2013
2:45 PM - 3:30 PM
Sutton North
In the broader app market, Freemium and in-app purchasing have emerged as the dominant business models. But parents don't really appreciate either approach and are tightening their purse strings accordingly. Also, the in-app purchase model has received a lot of regulatory scrutiny. So what's a kids app publisher to do? This group of experts will weigh the pros and cons of these dominant models and explore other moneymaking alternatives.
Moderating:
Scott Traylor
CEO
360Kid
Featuring:
Linnette Attai
President
PlayWell, LLC
Brian Marr
Managing Director
Smashing Ideas Inc
Dan Silberberger
VP, Digital
Saban Brands
TO DATE
CALENDAR
About the event
Tied in with Kidscreen Summit, iKids is an annual conference exploring the intersection of mobile content, social media and web entertainment for kids. Attend and you will discover strategies & make connections that will help you amp up your digital media business through better planning, better partnerships and better execution.
Key benefits
- Learn more about the platforms, revenue models and consumers
- See what’s currently working
- ID future opportunities
- Connect with experienced partners