Kids expect their favorite stories to be on their favorite platforms. So what is the best strategy for bringing a classic property into the cross-media era? UK research and strategy company Dubit may have the answers in this exploration of how kids consume content and engage with their favorite brands across platforms. There’s plenty to benefit from in this one—the Dubit team plans to make recommendations for existing IPs, identify properties ripe for cross-media extension, assess consumer expectations, deliver a list of do’s and don’ts, and offer up metrics you can use in your digital business models.

Featuring:

David Kleeman
SVP, Global Trends
American Center for Children and Media

Pete Robinson
Founder
Dubit