Justin Kingsley

President

Sid Lee

Justin Kingsley leads the public and media relations division of Sid Lee. He specializes in innovative storytelling for earned media, as well as reputation creation and management.

He works with UFC World Champion Georges St-Pierre, adidas, Le Creuset, Major League Soccer, the Montreal Impact and many more. Justin has also worked with Lucasfilm Inc., National Geographic, Coke and McDonald's. He has extensive sport and Olympic experience including the 2010 Winter Games, for which he developed the first official bilingual Olympic slogan.

In previous stints at Top 10 Canadian agencies, Justin led the development of integrated creative campaigns and sponsorships. In 2009 Marketing Magazine named him one of Canada's 25 most creative people. A feature writer in Canadian and American magazines, he is also an award-winning photographer and a founding member of Contrast Photo Agency.

A former Press Secretary in the Prime Minister's Office, Justin was spokesman for the Right Honourable Paul Martin and was responsible for economic portfolios in the PMO communications office in 2003-2004. Justin started his career in journalism and his work earned nominations for National Newspaper and National Magazine Awards.

He plays soccer and seeks the elusive left-footed half volley.

Speaking at: Lessons From Further Afield