Daisy Kline

Vice President of Marketing & Brand Management

Scholastic Media

Daisy Kline is the Vice President of Marketing & Brand Management at Scholastic Media, a division of Scholastic Inc, the global children's publishing, education and media company. Ms. Kline oversees the marketing and brand strategy for the Scholastic Media portfolio which includes such beloved properties as Clifford The Big Red Dog, I SPY, The Magic School Bus, Goosebumps and WordGirl among others. She spearheads strategic marketing in support of the division's licensing and consumer products, television, interactive game and mobile businesses – including digital, partnerships, PR, retail and social media. She also directs the marketing and promotion for the Scholastic Interactive business, developing and overseeing the strategy and execution of product launches across multiple platforms – including iOS, Android, Nintendo Wii and DS and Leapster.

Prior to joining Scholastic, Daisy served as Vice President of Marketing at Random House Children's Books and Executive Director of Marketing at HarperCollins Children's Books – where she led the marketing efforts across the trade, mass and institutional channels in support of some of the most iconic and successful children's publishing programs in the industry. She is a graduate of the University of Michigan and lives in New York City.

Speaking at: eReading Download