Linnette Attai

President

PlayWell, LLC

Linnette Attai is a media and marketing compliance executive with extensive expertise navigating regulatory and self-regulatory environments surrounding advertising, marketing, content, privacy, safety and ethical concerns. Since 2000, her primary area of focus has been the multi-billion dollar children's entertainment industry, and the special considerations faced by consumer product, food, movie, toy, video game, television, digital and mobile companies creating content and marketing intended for children and teens.

Linnette is the founder of PlayWell, LLC, a consulting firm focused on guiding clients through compliance concerns related to media and marketing, including digital and mobile privacy and safety concerns. She has previously served as Vice President, Standards & Practices for Nickelodeon, and as a compliance executive with CBS.

Linnette has advised the Mobile Marketing Association (MMA) on children's issues, helping to write their guidelines on children's advertising, and leading a subcommittee on children's privacy. She was also an active participant on the MMA's subcommittee on behavioral targeting, and is a member of the Children's Media Association.

Her work in children's media dovetails with a keen interest in societal issues impacting children, including education, health and safety. In 2010 she completed the Executive Education Training Program at Fordham Center for Nonprofit Leaders to further explore business practices of organizations centered on improving the lives of children.

Linnette also serves as adjunct professor of marketing at both Parsons School of Design and Fordham's Gabelli School of Business.

A native of New York, Linnette completed her undergraduate degree at Connecticut College and received her MBA in Marketing and Management from Fordham Graduate School of Business Administration.

Speaking at: To Freemium or Not to Freemium