Scott Traylor

CEO

360Kid

For the past 21 years, Scott Traylor has defined the vision behind the Boston-based digital development and consulting firm known as 360KID. His youth-focused company specializes in product ideation, market testing and product development as a service to companies interested in engaging kids through a variety of different media platforms used in the consumer marketplace and in the classroom. Scott is actively involved in research, writing and speaking about user engagement through new technologies, social media and various consumer-based delivery systems. He is on the Board of Directors for The Association of Educational Publishers, as well as a Board of Trustees member of a summer school/summer enrichment program called Exploration School (explo.org) for 3rd through 12th graders on the campuses of Yale University, Wellesley College and St. Marks School in Southborough, Massachusetts. Scott also advises a small number of venture-backed eLearning startups and virtual worlds in the K12 space. In addition to blogging about the world of kids and technology, Scott is a frequent contributor to Children's Technology Review magazine.

Speaking at: To Freemium or Not to Freemium