Matthew Evans

EVP, Digital

Nickelodeon

Matthew Evans is Senior Vice President of Nick Digital for Nickelodeon Group. In this role, Evans oversees all management and creative operations for the top kids’ site Nick.com, as well as verticals and mobile products for hit Nick shows, including iCarly, Big Time Rush, Victorious and SpongeBob SquarePants. He guides many other online Nick initiatives such as Kids’ Choice Awards and is responsible for the growth and development of NickatNite.com, Nicktoons.com and TeenNick.com.

Prior to joining Nickelodeon, Evans was Vice President, Digital Media and head of NBC Universal Digital Studios, where he was responsible for the creation of original video-based experiences across multiple platforms for major consumer brands and third-party distributors. Evans produced cross-platform programming for internal businesses and managed relationships with NBC Universal’s internal sales force, external agencies and creative talent to generate new digital advertising revenue for the Company.

Before NBCU, Evans served as the Director of Programming for AOL Moviefone. As AOL’s business lead for the movie channel, Evans managed programming and operations for the second-highest revenue category in the company. He oversaw a complete repositioning of Moviefone.com as a major movie content destination with a site re-launch and innovative contest features like Moviefone’s Unscripted. His work creating the American Express/Tribeca Film Festival campaign on Moviefone garnered the 2006 OMMA Award for Best Content Integration and the 2006 MIXX Award for Best Brand Awareness & Positioning.

Evans also served as General Manager, RollingStone.com & GetMusic for Vivendi Universal and Vice President, New York Operations for Vivendi Universal Net USA (VUNet USA). He was a founding member of the management team at GetMusic, a member of the e-commerce and advanced technology team at Universal Studios and worked with eGreetings.com where he launched their first web-based digital greeting card service, and established their first ECRM and affiliate marketing programs.

Evans is a graduate of Cornell University.

Speaking at: Brand Download