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Nick App: A making-of case study
Thursday, February 13, 2014
1:30 PM - 2:15 PM
Gershwin 1
Sitting at five million downloads and counting, Nickelodeon’s Nick App has more than made good on its promise to deliver the net’s content through fun and games wherever kids may be. In this session, Katie Bessiere and Jane Gould from Nick’s Consumer Insights Research Group will provide an in-depth look at the role kids’ input played in designing and building this ground-breaking app and the features that are driving its audience engagement.
Featuring:
Katie Bessiere
Director, Product Consumer Insights
Nickelodeon
Jane Gould
Co-Founder & Partner
Nickelodeon
Sponsored by:
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About the event
Taking place in NY right after Kidscreen Summit, iKids is an annual conference exploring the intersection of mobile content, social media and web entertainment for kids. Attend and you will discover strategies & make connections that will help you amp up your digital media business through better planning, better partnerships and better execution.
Key benefits
- Learn more about the platforms, revenue models and consumers
- See what’s currently working
- ID future opportunities
- Connect with experienced partners