Jane Gould

Co-Founder & Partner

Nickelodeon

In her role as VP of Consumer Insights, Jane Gould is responsible for coordinating consumer insight research for all Nickelodeon/MTVN Kids and Family Group assets, including Nick Jr., Nickelodeon, TeenNick, Nicktoons Network, Nick at Nite and digital brands like Addicting- Games, Shockwave and Nick.com. She helps understand the attitudes, lifestyles and behaviors of target audiences, and assists the channels in creating complementary and focused business strategies. Jane is also responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon’s production, consumer products, recreation and public affairs departments. A nine-year Nickelodeon veteran, Jane was previously Director of Programming, Content Development and Research for Nickelodeon Australia. And before that, she was President and Founder of Looking Glass Insights in Australia. Jane holds a Masters of Business degree from Queensland University of Technology, and a Bachelors degree in Psychology from Macquarie University in Australia.

Speaking at: Nick App: A making-of case study