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Founding Partner
Cupcake Digital, Inc.
Susan is an entrepreneur and producer of television, film, books and digital content. She is the founding partner of three companies: Mixed Media Group, Bolder Media and Cupcake Digital, Inc., all specializing in producing and licensing world-class media properties, lifestyle and corporate brands.
Under her stewardship, Cupcake Digital has grown into a leading app developer that successfully transforms children’s television properties into enhanced story experiences and learn & play apps. The company has introduced 27 top ranked apps for children on the Apple App Store, Amazon Appstore for Android, Google Play and Barnes and Noble for NOOK app store. The company has received five Parents' Choice Awards, Children’s Technology Review Editor’s Choice, and two Cynopsis Kids !magination Awards.
Susan is the Executive Producer and co-owner of the Emmy-Award winning series Wow! Wow! Wubbzy! and Wubb Idol!, the award winning television movie staring Beyoncé Knowles.Wow! Wow! Wubbzy! is seen by children in 120+ countries and is a digital media leader. NickJr.com games have been played 850+ million times. Android and iOS apps developed by Cupcake Digital, based on the series, have reached number one and been top sellers in their categories.
Susan is the co-producer of the Miramax film Ella Enchanted starring Anne Hathaway. In 2007, Susan was invited to join the Producers Guild of America (PGA) where she has served on recruitment and student membership committees.
Susan also works extensively in book publishing and has generated seven New York Times’ Bestsellers. Prior to starting her own companies, she held executive positions with Warner Bros., American Express, Colgate and Xerox. She is a frequent speaker about media and entrepreneurship, and has presented at Producers Guild of America, New York Women in Television and Film, University of Michigan, Columbia University, NYU, MIT Sandbox Summit, KidScreen Summit, i Kidscreen Digital, International Licensing Expo, and Association of American Publishers.
Speaking at: Case Study Palooza!: A choose-your-own adventure session