KEYNOTE—Leveling Up: Getting maximum brand value out of gamification

Thursday, February 26, 2015
9:30 AM - 10:00 AM
Chopin


From casual to fully immersive games, brands and developers have been tapping into this type of content to extend properties into the digital landscape for some time—especially in the kids space. But renowned digital designer and gaming entrepreneur Nicholas Fortugno contends that games of all shapes and sizes have far more potential as a part of a brand's lifecycle than what's currently being exploited. As our iKids keynote speaker, he’ll explore how brands can more fully experiment and innovate with games to drive engagement, and work cost-effectively to get the most out their relationships with developers. 

Featuring:


Nicholas Fortugno
Co-Founder & CCO
Playmatics