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The traditional path to IP-building goes something like this―TV series, toy line and then the digital stuff. But does it work the other way around? To date, there aren't that many examples of successful digital-first strategies, but we've rounded up some of the most promising virtual IPs being built with transmedia plans in mind. This panel will explore the ways these new brands are innovating business models and engaging new consumers as they move into traditional media and consumer products circles.
Eric Huang
Director, Development
Made in Me
Anttu Harlin
CEO, Co-Founder
Gigglebug Entertainment
Billy Macqueen
Co-MD
Darrall Macqueen Ltd
Keith Malone
Sr. Director of Entertainment Development
The LEGO Group
Susanna Pollack
President
Nonstop
Chris Waldron
VP, Cartoon Network Digital
Cartoon Network