You are not currently viewing the most recent 2014 ikids -. Go to ikids - 2015
Sr. Director of Entertainment Development
The LEGO Group
Keith Malone, Director of Entertainment Development at The LEGO Group, has been creating kid-centric advertising and content for 20+ years. As a Creative Director for LEGO Systems and Scholastic, engaging young audiences in great stories has been his focus in recent years. “Kids want to be entertained regardless of which media they engage. Top brands can entertain while being true to their core values. My role at LEGO Group is to evoke an emotional connection between our toys and the children who play with them.”
Speaking at: Mixing it Up: Building a multiplatform brand with digital in the driver's seat