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Despite its hype, the unstoppable wave of apps flooding the kids market has not submerged the website and virtual world scene. But with so much competition, what role do web-based platforms play in kids’ lives? Drawing on data from C+R Research’s YouthBeat study, Amy Henry will shed light on the way kids interact with websites right now, and what role the play in relationship to the other digital content in kids’ lives.
Amy Henry
President
C + R Research