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President
C + R Research
Amy Henry is Vice President of Youth Insights at C+R Research, where she serves as thought-leader for YouthBeat and YouthBeat Jr., C+R's on-going lifestyle and behavior studies of preschoolers, kids, tweens and teens and their parents. Amy brings extensive experience as a youth expert and an enduring commitment to understanding how youth culture reflects and affects who they are and what they do.
Amy has worked for over 15 years as a researcher and strategist focused on helping companies develop products and brands that successfully meet the needs of youth and families She has worked with best-in-class kid brands and organizations including Nickelodeon, MTV, Scholastic, Crayola, PBS Kids Sprout, CommonSense Media and Joan Ganz Cooney Center. Before joining C+R, Amy was a Director at Leo Burnett, an Account Supervisor at The Geppetto Group, a Partner and head of the kids' practice at Insight Research Group, and Managing Director of Research and Strategy at The Family Room.
Amy holds degrees from Dartmouth College and Harvard's Graduate School of Education. She is currently pursuing her PhD. in Childhood Studies at Rutgers University. She lives in New Jersey with her husband and two sons.
Speaking at: Web Matters: The role of websites and virtual worlds in an app-dominated market