Mythbusting: Five digital assumptions about kids and families that are just plain wrong

Thursday, February 26, 2015
11:30 AM - 11:50 AM

The digital space is constantly changing the way today’s kids play, learn and grow. And while it’s a mistake to make light of the important opportunities that digital experiences create―for kids and for brands―it’s critical to check our assumptions with information and insights that come from kids and families themselves. In this presentation, we’ll share the most important digital myths that need busting, and the keys to authentically connecting with this audience.


Amy Henry
Chief Strategy Officer
C + R Research Services Inc