Chief Strategy Officer
C + R Research Services Inc
Amy serves as chief author and strategist for YouthBeat®, C+R Research’s youth and family research and insight practice. Amy has worked for over 15 years as a researcher and strategist focused on helping organizations develop products and properties that successfully meet the needs of preschoolers, kids, tweens and teens, and their parents. She brings extensive experience as a youth expert and an enduring commitment to understanding how youth culture reflects and affects who kids and teens are and what they do. She has specialized in helping media properties understand their equities among youth and families, and translating their identity into compelling property and product propositions. Amy holds degrees from Dartmouth College and Harvard's Graduate School of Education, and is a doctoral candidate in Childhood Studies at Rutgers University. She lives in New Jersey with her family.
Speaking at: Mythbusting: Five digital assumptions about kids and families that are just plain wrong