Amy Friedman


Senior Advisor, MTV Scratch

Amy Friedman serves as Senior Advisor to MTV Scratch, Viacom’s creative S.W.A.T team. With a focus on millennial culture, the unit’s partners include Lady Gaga’s Born This Way Foundation, General Motors, The Guggenheim Museum and others. 

Amy is also President and Founder of Redhead Consulting, a brand creation and content development company working across all media. Redhead's focus is new models of creating, packaging and distributing content. Clients include: MTV, Bonnaroo, Scholastic, Insight Strategy Group and Common Cents.

A veteran of the kids media business, Amy has held senior management positions across all of the Nickelodeon networks, including Nick, Noggin and TeenNick. As SVP of Original Programming/Creative Director, Amy was responsible for articulating and steering both Noggin and Teen Nick's original brand strategies, on-air identities, and educational missions, as well as developing and producing their original programming. Friedman’s work in branding, programming and pro-social content has earned multiplePeabody, Beacon, Cable Ace and Creativity Awards.

Friedman is a 1986 honors graduate of the University of Pennsylvania, where she concurrently earned a BA degree in American Civilization and an MA degree in Education. Amy serves on the Board of Advisors for the Children’s Media Association and the DC-based Campaign to Prevent Teen Pregnancy. She lives with her husband, Dr. David Appelbaum, a psychologist, and their two daughters in Montclair, New Jersey.

Speaking at: IdeaPalooza!