Head of Digital
Naomi Dare is Head of Digital at the Coolabi Group, a UK based company specialising in children's and family intellectual property rights. She oversees digital strategy for all the brands, covering marketing, social media, content and product development and digital distribution. Key brands include Poppy Cat, Beast Quest, Purple Ronnie, Bagpuss and Clangers.
Naomi has over 15 years of experience in digital marketing. Much of her experience has revolved around helping entertainment and FMCG brands to gain awareness and engage with family and kids audiences.
During her career agency-side she led the planning of all pan-European digital advertising for Walt Disney Studios Motion Pictures. She also developed strategies to increase the sales of movie and TV product on key digital platforms for NBC Universal New Media division.
Heading up the marketing team at an award winning digital marketing agency, Naomi looked after the planning and implementation of social media, online PR, partnerships and advertising on clients such as Playhouse Disney, Tesco, Unilever and P&G.
Naomi's latest big project has seen her develop a partnership with Miniclip to launch the established book brand, Beast Quest, as a brand new mobile game.
Speaking at: Diving into Digital