Print ViewMonday, February 4
| 8:00 AM |
Networking Breakfast: How Do I Get An App For ThatBeekman Parlour Need digital applications for your property's content, but aren't sure where to turn for help? In this networking breakfast session, come spend some quality time with 10 top digital content studios as they showcase their innovative work and answer your questions. Grab a coffee, get intel, and build your rolodex of potential digital partners. Featuring:
Donna MacNeil 
Sue Miller 
Juliet Tzabar 
Joey Egger 
Mike Sorrenti 
Nat Sims 
Woody Sears 
John Sansevere 
Dave Schlafman 
Jeff Roach 
Anne Richards |
| 9:15 AM |
The Secrets of Generation FluxSutton North, Sutton Center As Editor of groundbreaking business magazine Fast Company, Robert Safian has spent a lot of time analyzing what makes companies and executives successful in our ever-changing digital world. In this environment, where sitting still means becoming irrelevant, he has ID'd a group of people poised to thrive. Not defined by demographic, Generation Flux describes those who are willing to embrace the break-neck speed of change and take chances. So how does this group navigate through the chaos when there are no precedents for success? In our iKids 2013 keynote presentation, Safian will show you how, drawing on examples from digital industry leaders such as Apple and Facebook, as well as consumer products giants like Nike. You'll learn why change needs to be welcomed, how to keep up with your kid consumers, where the target is moving, and where the next opportunities lie. Featuring:
Robert Safian |
| 10:00 AM |
BreakMobile DownloadGibson Dive into the experienced end of the app talent pool to find partners who know what it takes to make your kids brands shine in the mobile space. These intimate and interactive sessions will feature some of the market’s leading kids app developers talking about their services, their processes and some recent projects that have kicked it up a notch. Featuring:
Sara Berliner Brand DownloadClinton Looking to pick up top-tier clients in the kids entertainment space? Listen in as brand managers behind some of the biggest and best property libraries talk about which ones are earmarked for app work in 2013/2014, and what developers need to bring to the table to get the job. Featuring:
Scott Chambers |
| 10:30 AM |
Kids and Casual Gaming — The Real DealSutton North Dr. Alison Bryant will present results from PlayScience's new Global Gaming Across Generations report, including exclusive data that will help you better understand the casual gaming habits of kids and families. Listen in as she reveals how much time kids spend playing casual games on each platform, how much kids and parents are willing to pay for games, and what their usage patterns, content preferences, and purchase drivers are. Featuring:
Alison Bryant Taking it to the WebSutton Center As kids continue to do more and more of their content viewing online, there's finally a business model developing around the production of webisodes. In this panel you'll hear from a group of seasoned webisode producers about how they are bringing in dollars and, more importantly, eyeballs. Featuring:
Jill Golick 
Alan Anderson 
David Wiebe
Dave Schlafman 
Darren Metzger |
| 11:15 AM |
BreakWeb DownloadGibson Find out what new features and functionalities leading kids online operators are plugging into their sites to provide a richer user experience to the web's youngest denizens. Featuring:
Ryan Bettencourt eReading DownloadClinton Want to push your properties further into the eBook market? Check out this showcase of some of the very latest digital reader technologies that are focusing on kids brands. Featuring:
Lynn Smith |
| 11:45 AM |
Game’s Anatomy — Deconstructing Success in Children’s Mobile GamesSutton North With so many games available, how can you tell which ones kids will grok to? In this fascinating presentation, Dr. Carla Fisher will take a look at the market’s bestselling apps and digital games for children to ID what makes them great—be it game mechanics, marketing techniques, user analytics, interface design, or other innovative features. Be part of the process and you’ll take away a diagnostic tool kit you can use to evaluate your own project and third-party games. Featuring:
Carla Fisher Keeping Up With the Instagram GenerationSutton Center Tweens and teens are increasingly migrating from Facebook to photo-based Instagram to get their social networking kick, adding yet another layer of social media navigation for kid-focused marketers. This panel discussion featuring expert social engagers will assess the various platforms to determine which is the most effective right now for getting your message across to younger audiences. Featuring:
Maurice Wheeler 
Jack Daley
Donna MacNeil 
Jesse Mclean 
Kelly Deen |
| 12:30 PM |
LunchBeekman Parlour |
| 1:30 PM |
CoderDojo — Up Close and Interactive with Digital Kid WizardsSutton North, Sutton Center If you're not familiar with CoderDojo, consider this your introduction. A volunteer-led collaborative academy designed to provide free and open learning in tech programming to kids, it has hubs set up in more than 22 countries. Along with learning coding languages, CoderDojo’s students have created commercial websites and iOS apps. Today, you'll get a chance to meet a panel of its best and brightest students from the New York area, who can certainly teach seasoned digital media execs a thing or two. Featuring:
Rebecca Garcia 
Carl Sednaoui |
| 2:15 PM |
BreakMobile DownloadGibson Dive into the experienced end of the app talent pool to find partners who know what it takes to make your kids brands shine in the mobile space. These intimate and interactive sessions will feature some of the market’s leading kids app developers talking about their services, their processes and some recent projects that have kicked it up a notch. Featuring:
Sue Miller Brand DownloadClinton Looking to pick up top-tier clients in the kids entertainment space? Listen in as brand managers behind some of the biggest and best property libraries talk about which ones are earmarked for app work in 2013/2014, and what developers need to bring to the table to get the job. Featuring:
Matthew Evans |
| 2:45 PM |
To Freemium or Not to FreemiumSutton North In the broader app market, Freemium and in-app purchasing have emerged as the dominant business models. But parents don't really appreciate either approach and are tightening their purse strings accordingly. Also, the in-app purchase model has received a lot of regulatory scrutiny. So what's a kids app publisher to do? This group of experts will weigh the pros and cons of these dominant models and explore other moneymaking alternatives. Featuring:
Linnette Attai 
Brian Marr 
Dan Silberberger 
Scott Traylor Taking Heritage Brands OnlineSutton Center Kids expect their favorite stories to be on their favorite platforms. So what is the best strategy for bringing a classic property into the cross-media era? UK research and strategy company Dubit may have the answers in this exploration of how kids consume content and engage with their favorite brands across platforms. There’s plenty to benefit from in this one—the Dubit team plans to make recommendations for existing IPs, identify properties ripe for cross-media extension, assess consumer expectations, deliver a list of do’s and don’ts, and offer up metrics you can use in your digital business models. Featuring:
David Kleeman 
Pete Robinson |
| 3:30 PM |
BreakWeb DownloadGibson The combination of cloud services, mobile devices and big data may finally make the digital dream of reaching kids everywhere with delightful experiences a reality for kid's content creators and distributors. But these technologies introduce a new set of power brokers – technology platforms like Apple, Amazon, Netflix and Google -- that have different values and different approaches to partners and content. In this interactive discussion, Matthew Clark will describe the motivations of technology platforms and how content creators and distributors should evaluate them. He will also describe Zoodles Kid Mode™ , a digital entertainment service for kids eight and under available in nine languages and with over four million users, and the novel partnership it is seeking with content partners. Featuring:
Matt Clark eReading DownloadClinton Want to push your properties further into the eBook market? Check out this showcase of some of the very latest digital reader technologies that are focusing on kids brands. Featuring:
Daisy Kline 
Suzy Luko |
| 4:00 PM |
Lessons From Further AfieldSutton North, Sutton Center Good ideas can come from anywhere, and the best ones often crop up when you look beyond your comfort zone. So we've assembled an all-star panel of digital media experts from outside the kids arena who have mounted some of the year’s most inventive, original and unique consumer-facing executions. They'll discuss their inspirations and what it took to achieve their goals—and hopefully, they’ll leave you thinking about a world of new possibilities to explore for your own business. Featuring:
Justin Kingsley 
Natan Edelsberg 
Catherine Tait 
Raven Metzner 
Susanna Pollack |
| 5:00 PM |
iKids Awards Ceremony & CocktailSutton North, Sutton Center Our day wraps up on a celebratory note with the iKids Awards Ceremony and Cocktail Party, where the winners of the inaugural awards for the market’s best digital media products for kids will be announced. |