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  • Thursday, February 13, 2014

Thursday, February 13


8:00 AM
Registration & Networking Breakfast (served in Majestic Ballroom)
8:00 AM-9:15 AM
9:15 AM
KEYNOTE: Designing for the 21st Century with Lance Weiler
9:15 AM-10:00 AM

Lance Weiler, architect of the ground-breaking, immersive educational project Lyka's Adventures will jumpstart our 2014 event. Sharing insights gleaned through helping two classrooms of kids—with a continent between them—work together to get a lost robot home, Lance will deliver an inspiring presentation that outlines his approach to building digital experiences for modern audiences. He'll also explore how to take advantage of changes in media consumption, embrace emerging technologies and build franchisable storyworlds that innovate new business models. 

Speaking


Lance Weiler
Co-Founder
Reboot Stories

10:00 AM
Networking Break
10:00 AM-10:30 AM
Brand Download: Nat Geo Kids
Gramercy
10:00 AM-10:30 AM

Wondering what high-profile operators in kids entertainment are looking for? In these sessions, some of the best and brightest brand managers will detail which properties are primed for digital content extensions and what they need from developer partners to get the job done right.

Speaking


Michelle Sullivan
Head of U.S. Development Kids & Family Gaumont
National Geographic

Developer Download: CloudKid
Imperial
10:00 AM-10:30 AM

Looking to build partnerships with digital studios that bring their A-game to kids entertainment brands? These intimate and interactive sessions will feature some of the market’s prominent kids digital developers discussing their services, processes, and some innovative projects that have dazzled brand managers and kids alike. 

Speaking


Dave Schlafman
Director of Design Interactive Experiences
CloudKid

10:30 AM
In Pursuit of the iDream: Opportunities and challenges in the children's app market
Gershwin 1
10:30 AM-11:15 AM

With hundreds of thousands of kid-targeted apps in the Apple App Store alone (never mind Android, Windows and other marketplaces), competition is only getting tougher for developers. Drawing on research from her upcoming book on best practices for children's game design,  Dr. Carla Fisher will give you the lowdown on the current kids app landscape and share tips on how to leverage its biggest possibilities and sidestep its biggest challenges so that you, too, can live the iDream.

Speaking


Carla Fisher
Director, Product Innovation
No Crusts Interactive

The Secret Ingredient is Freedom
Gershwin 2
10:30 AM-11:15 AM

Why do kids love Lego and Minecraft so much? Toca Boca Play Designer, Jens Peter de Pedro, discusses why designing and organizing freedom into interactive media can put you at the top of kids lists and your next big platform.

Speaking


Jens de Pedro
Creative Director
Toca Boca

11:15 AM
Networking Break
11:15 AM-11:45 AM
SVOD Download: Kidobi
Gramercy
11:15 AM-11:45 AM

As kids continue their quest for content anytime and anywhere, family-friendly online video platforms are proliferating at break-neck speed. In these interactive sessions, up-and-coming streaming and subscription-based services will discuss their strategies and content needs.

Speaking


Leo Henning
CEO
Kidobi

Tech Download: Brass Monkey
Imperial
11:15 AM-11:45 AM

The stream of new technologies is relentless in the digital space, but which ones are leading the way in kids media? These sessions will showcase tech-trailblazers talking about their light-bulb moments that propelled them into the market and the kinds of partnerships they're looking for next. 

Speaking


Chris Allen
CEO
Brass Monkey

11:30 AM
Case Study Palooza!: A choose-your-own adventure session
Majestic
11:30 AM-12:30 PM

Ever wonder what would happen if you combined case studies that examine the latest and greatest in kids digital media with speed dating? You're about to find out. This interactive session gives attendees an opportunity to sit in on three 15-minute case studies from a field of hot digital projects in an intimate roundtable discussion format. 

Speaking


Traci Paige Johnson
Creator & Creative Director
Yummico

Peter Evan Ginsberg
Partner
THUP Games

Sara Berliner
Founder
Night & Day Studios

Igor Pušenjak
CEO
Lima Sky

Amy Friedman
Founder & President
Senior Advisor, MTV Scratch

Larry Seidman
Managing Director
Dimensional Branding Group

Eric Karp
Chief Licensing Officer
Lima Sky

Nat Sims
Chief Creative Officer
Night & Day Studios

Sue Miller
Founding Partner
Cupcake Digital, Inc.

Jim Nichols
Co-Founder
THUP Games

Susanna Pollack
President
Nonstop

11:45 AM
Playing By the Rules: What you need to know about Apple’s new Kids category and COPPA 2.0
Gershwin 2
11:45 AM-12:30 PM

First, COPPA 2.0 changed the children’s app development space in the US. And now, Apple’s new global Kids category is poised to change the game around the globe. But as the new regulations and restrictions that come along with these initiatives continue to pile up, how can IP owners and developers create apps that comply, meet parental approval, and keep kids engaged? In this session, renowned consultant  Linnette J. Attai gives five essential tips to do just that. 

Speaking


Linnette Attai
President
PlayWell, LLC

12:30 PM
iKids Awards Ceremony/Luncheon (served in Majestic Ballroom)
12:30 PM-1:30 PM

What could be better than celebrating the market’s best digital media products for children? Celebrating them while enjoying a delicious lunch! Be sure to join in the fun as we announce the winners of our second-annual iKids Awards at this year's lunchtime ceremony.

1:30 PM
Nick App: A making-of case study
Gershwin 1
1:30 PM-2:15 PM

Sitting at five million downloads and counting, Nickelodeon’s Nick App has more than made good on its promise to deliver the net’s content through fun and games wherever kids may be. In this session, Katie Bessiere and Jane Gould from Nick’s Consumer Insights Research Group will provide an in-depth look at the role kids’ input played in designing and building this ground-breaking app and the features that are driving its audience engagement. 

Speaking


Katie Bessiere
Director, Product Consumer Insights
Nickelodeon

Jane Gould
Co-Founder & Partner
Nickelodeon

Making Sense with Digital Marketing: How to cut through all the noise and get noticed
Gershwin 2
1:30 PM-2:15 PM

There’s no shortage of apps, websites and subscription-based diversions for kids to choose from, so how do you get your properties and products noticed in all the digital din? This group of experts will offer key insights on the marketing and promotional strategies, tactics, and tools you'll need to guide your digital goods to the top of the charts. 

Speaking


Lianne Stewart
Owner and Digital Consultant
For Your Reading Pleasure

Donna MacNeil
President
Youth Lab

Stephanie Azzarone
President
Child's Play Communications

Kate Kiehl
Marketing Director
Night & Day Studios

Pete Robinson
Founder
Dubit

2:15 PM
Networking Break
2:15 PM-2:45 PM
Brand Download: Cartoon Network Digital
Gramercy
2:15 PM-2:45 PM

Wondering what high-profile operators in kids entertainment are looking for? In these sessions, some of the best and brightest brand managers will detail which properties are primed for digital content extensions and what they need from developer partners to get the job done right.

Speaking


Beau Teague
VP, Product Management
CartoonNetwork.com Digital

Developer Download: Chunk Digital
Imperial
2:15 PM-2:45 PM

Looking to build partnerships with digital studios that bring their A-game to kids entertainment brands? These intimate and interactive sessions will feature some of the market’s prominent kids digital developers discussing their services, processes, and some innovative projects that have dazzled brand managers and kids alike. 

Speaking


Donnie Kerrigan
Managing Director
Chunk Digital

2:45 PM
Mixing it Up: Building a multiplatform brand with digital in the driver's seat
Gershwin 1
2:45 PM-3:30 PM

The traditional path to IP-building goes something like this―TV series, toy line and then the digital stuff.  But does it work the other way around? To date, there aren't that many examples of successful digital-first strategies, but we've rounded up some of the most promising virtual IPs being built with transmedia plans in mind. This panel will explore the ways these new brands are innovating business models and engaging new consumers as they move into traditional media and consumer products circles.

Speaking


Keith Malone
Sr. Director of Entertainment Development
The LEGO Group

Susanna Pollack
President
Nonstop

Eric Huang
Director, Development
Made in Me

Billy Macqueen
Co-MD
Darrall Macqueen Ltd

Anttu Harlin
CEO, Co-Founder
Gigglebug Entertainment

Chris Waldron
VP, Cartoon Network Digital
Cartoon Network

Web Matters: The role of websites and virtual worlds in an app-dominated market
Gershwin 2
2:45 PM-3:30 PM

Despite its hype, the unstoppable wave of apps flooding the kids market has not submerged the website and virtual world scene. But with so much competition, what role do web-based platforms play in kids’ lives? Drawing on data from C+R Research’s YouthBeat study, Amy Henry will shed light on the way kids interact with websites right now, and what role the play in relationship to the other digital content in kids’ lives.

Speaking


Amy Henry
President
C + R Research

3:30 PM
Networking Break
3:30 PM-4:00 PM
SVOD Download: Playkids TV
Gramercy
3:30 PM-4:00 PM

As kids continue their quest for content anytime and anywhere, family-friendly online video platforms are proliferating at break-neck speed. In these interactive sessions, up-and-coming streaming and subscription-based services will discuss their strategies and content needs.

Speaking


Eduardo Henrique
Co-Founder, International Business Development
Movile

Tech Download: Sqord
Imperial
3:30 PM-4:00 PM

The stream of new technologies is relentless in the digital space, but which ones are leading the way in kids media? These sessions will showcase tech-trailblazers talking about their light-bulb moments that propelled them into the market and the kinds of partnerships they're looking for next. 

Speaking


Coleman Greene
Co-Founder, CEO
Sqord

4:00 PM
Hot Right Now: 45 minutes, 100+ slides, and enough inspiration to last all year
4:00 PM-5:00 PM

To cap off iKids 2014, we're bringing together seven digital media pros who live on the bleeding edge of innovation to talk us through the things they're excited about, and what it all means for our industry in particular. Each speaker has 20 slides that automatically advance every 16 seconds, guaranteeing that this can't-miss session will be informative, inspiring, and a lot of fun! 

Speaking


David Kleeman
SVP, Global Trends
PlayCollective

Robin Raskin
Founder, President
Living in Digital Times

Amy Kraft
Senior Director of Development
Media Macaroni

Jens de Pedro
Creative Director
Toca Boca

Chris Bishop
Senior Creative Director
PBS KIDS

Carla Fisher
Director, Product Innovation
No Crusts Interactive

Majora Carter
CEO
StartUpBox #SouthBronx